Use AI to stand out from the crowd

You can’t be serious!

AI can be used to make you stand out from the crowd, contrary to the common beliefs about AI driving a vanilla content generation

by Nicc Lewis, CEO Expozive

Open your eyes anywhere in business today, an expo hall, a LinkedIn feed, a podcast platform, or a brand’s YouTube channel, and you’ll see the same thing. Everyone is shouting for attention with flashy booths, polished graphics, scripted videos, and branded podcasts. But scratch the surface

and you quickly realize most of it feels the same. The words blur together, the visuals feel templated, the podcasts sound formulaic, and the videos recycle familiar tropes.

It’s the iceberg effect: above the waterline, you see the spectacle. Below it, you find the real bulk, the systems, processes, and voice that sustain a brand. And here’s the kicker: this is where AI comes in.

Yes, AI. Yes, that same technology everyone warns will turn your brand into a bland, soulless factory of sameness. And no, we’re not joking.

Because used correctly, AI won’t strip away your individuality. It will amplify it.

The myth of generic AI

The average skeptic sees Generative AI as a giant copy machine. Feed in a prompt, get out a predictable, safe, vanilla paragraph that sounds like it was stitched together from a committee meeting. And often, that’s exactly what happens when AI is used lazily.

But here’s the truth: AI is a mirror. If you feed it mediocrity, it reflects mediocrity. If you train it with your unique voice, sharpen it with your vision, and refine it through iteration, you create something extraordinary, something that doesn’t just sound like you but thinks alongside you.

And this isn’t limited to written copy. It applies to scripts for podcasts, frameworks for video storytelling, even moodboards and design variations for visual identity.

Imagine AI not as a writer for hire, but as a thought partner who never tires, never freezes, and never says “I’ve got nothing.”

Teaching AI to be you

You can teach your AI to be like you

The first step is clarity. Before you throw prompts into a chatbot, you need to define your brand’s vision. How does it look? How does it feel? How does it sound? What words do you use, and what words do you never use? What imagery defines you? What kind of pacing or tone fits your video or podcast style?

Once you’ve nailed that, you feed it in. Over and over again. Not once, not twice, but through a deliberate process of training. You’re not just prompting AI, you’re sculpting it. With each round, the AI becomes sharper, more aligned, more you.

This is where most people give up. They stop after the first attempt and say, “See? Told you it sounds generic.” But those who persist, those who iterate, create an engine that becomes indistinguishable from their own creative voice.

The result is an AI that doesn’t just copy your style but anticipates it, whether it’s drafting an article, scripting a podcast episode, or producing a video storyboard that already feels like your brand.

Beyond brain freeze: the bionic brainstorm

Let’s talk about creative block. You know the feeling, staring at a blank page, a silent mic, or an empty storyboard grid while your brain serves up a loop of “nope, nope, nope.”

AI doesn’t freeze. It just keeps going. Even if the first idea is half-baked, you can bounce it back, refine it, and spin off new variations. What emerges is a creative tennis match: your vision as the racket, the AI as the wall that never misses a return.

Suddenly, “What if?” isn’t a dead end. It’s a process.

Need twenty fresh angles for a campaign? You’ve got them in minutes. Need your core message rewritten for LinkedIn, TikTok, YouTube, and a keynote speech? Done. Need a podcast intro that sounds witty without being cheesy? Easy. Need a batch of image prompts that align with your brand colors and values? Try a dozen.

This isn’t outsourcing creativity. It’s multiplying it.

Automating the invisible iceberg

But here’s where it gets even more interesting: AI isn’t just about content. It can help you build the hidden machinery that makes your marketing run.

Take n8n, the automation tool that connects apps, APIs, and workflows. Normally, building a process means dragging and dropping nodes on a canvas, wiring together integrations, and testing until it works. It’s powerful but time-consuming.

Now imagine this. Instead of manually building that process, you ask your AI partner to generate a JSON file, complete with all the connections, triggers, and content logic, straight from your chat.

In other words, your AI doesn’t just brainstorm the campaign or write the scripts. It builds the pipes that deliver your newsletters, schedules your social media posts, automates your podcast distribution, and streamlines your video publishing workflow.

What once took hours now takes minutes, freeing you to focus on the big picture: vision, strategy, impact.

That’s the iceberg: creativity above, systems below, both powered by AI.

The near future: AI as your co-pilot

We’re on the cusp of a shift. Right now, most people see AI as a tool, like Photoshop or Excel. Something you dip into, then leave behind. But the real transformation happens when AI becomes a partner.

Your AI co-pilot is your bionic extension

Picture this future:

• You’re brainstorming a product launch. Your AI remembers your brand voice and generates tailored campaign ideas.

• You refine them, and within minutes, the AI drafts ad copy, a press release, a blog post, a video script, and a podcast outline, all aligned with your tone.

• It also produces the automation files to deliver that campaign across multiple platforms, complete with scheduled posts, triggered follow ups, and auto generated visuals.

• Meanwhile, you’re running two or three other projects in parallel, each one flowing seamlessly because your AI already “gets” you.

This isn’t science fiction. It’s a near future, measured in months, not decades. And the brands that embrace it early will outpace the ones still clinging to manual, siloed processes.

But won’t everyone be doing this?

That is the wrong question. The real question is this: if everyone is doing it, where is the differentiation and uniqueness? And the answer is you.

Because AI doesn’t erase individuality, it amplifies it.

If you put in the effort to train your AI with your brand’s DNA, your output will be as distinct as your fingerprint. The lazy players will still churn out generic content. The serious players will stand out, not because their AI is better, but because their vision is sharper.

That’s why the subtitle of this piece is “You can’t be serious!” Because the real joke is on those who think AI makes us less human, less unique. Used properly, it makes us more.

Standing out is no accident

A show-stopping booth may grab eyes, but what happens next? The conversation. The follow-up. The video replay. The podcast download. The blog post that keeps working long after the event is over.

And that’s where AI shines. Not as a gimmick, not as a shortcut, but as a force multiplier for everything you already are.

Standing out from the crowd is not about being louder. It’s about being sharper, clearer, and more relentlessly you. And when your AI knows your voice as well as you do, the possibilities are endless.

So go ahead. Train it. Test it. Push it. Watch it become your second brain, your creative sparring partner, your process builder.

Because the future isn’t AI replacing you. The future is AI becoming you.